Chocolate clams, dolphin pods and sustainable fishing

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The plan is to leverage Rare’s expertise with Pride campaigns for sustainable management of small-scale fishing by combining Pride campaigns with no-fishing reserves, and with establishment of property rights for local fishers over their local fishing grounds. Continue reading

Video: Behavior Change for Conservation

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Every year Rare trains local conservation leaders around the world in methods to inspire change at the local level and shift behaviors that are destructive to the environment. These Rare Conservation Fellows manage campaigns that use traditional marketing techniques to build pride around natural resources and essentially sell conservation. Continue reading

Mp3: An Interview with Rare’s Paul Butler

Paul Butler with campaign mascot Rabita the Rabbitfish

Rare’s Paul Butler, senior vice president of global programs, was recently interviewed by the Cincinnati National Public Radio (NPR) affiliate. Paul talks about Rare’s work in Indonesia, the Philippines, China and Mexico and about protecting the environment by inspiring community pride. Continue reading

Raymillacta Festival feels the power of Pride

Pride Campaign Parade in Peru

During the annual Raymillacta festival in Peru thousands of people from dozens of surrounding villages come to the city of Chachapoyas in their native dress. Rare Conservation Fellow Maritza Tovar stole the show with a lively interpretation of the importance of riverbank habitat.Tovar’s campaign aims to reduce deforestation and forest fires in the Tilancancha watershed. Continue reading

Securing the Future of Filipino Fishers

Rare fellow Marybeth Rita leads a meeting with fishers.

Marybeth and the mayor were working together not just to enact 24/7 volunteer guarding at the marine protected area (MPA), but to start a critically important program to register fishermen. Continue reading

A Rare Approach to Conservation

Rare CEO Brett Jenks

Rare CEO Brett Jenks gave an entertaining presentation at the 2011 WWF Fuller Symposium, outlining how Rare uses social marketing and community engagement to change behaviors that threaten habitats and livelihoods around the world. Continue reading

Fish as a Lifeline for Filipinos

Ayoke Island, Philippines. © Suzannah Evans

Ayoke Island’s MPA was named one of the Philippines’ top 10 marine protected areas, no small feat in a country with 1,600 MPAs, the most in the world. But as recently as December the community faced a real test when the MPA was dynamited during the town’s fiesta, when no one was volunteering at the guardhouse. Continue reading

From Dynamite Fishing to Sustainable Fishing

Rare fellow Vincent Duenas educates the community about MPAs. © Suzannah Evans

One of the biggest challenges facing sustainable fishing in the Philippines is the prevalence of dynamite fishing, where fishers create an improvised bomb out of a rum or Coke bottle and ammonium sulfate. Continue reading

Creating ‘Fish Banks’ in the Philippines

One of the popular fish mascots on Mindanao island. © Suzannah Evans.

Written by Suzannah Evans who is researching a book on the role of fish in food security with Oceana CEO Andy Sharpless. The northeast coast of Mindanao island in the Philippines is home to a series of small towns comprised … Continue reading