Adam Murray, assistant course manager for the Rare Pride training program at the University of Kent, shares several insights from a recent visit to two Pride campaigns gearing up in Cameroon and Gabon.
Recently I returned from project support visits in Cameroon and Gabon. There are many similarities between the two Pride campaigns. Both are run through WCS, both are looking at the main threat of illegal bush meat hunting and both will probably use a soccer tournament as one of the many social marketing tools. Both Bosco and Martin, the campaign managers who were trained here in Kent, found that their countries are fanatical about soccer.
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Adam Murray in Gabon with the Nature Club of Medenou. (Rare)
During my visits we looked at some possible activities that they could use that could be linked into their key messages, goals and SMART objectives. We could be seeing two campaign mascots (a giant pangolin and a black and white colobus monkey) at respective soccer tournaments between the different villages in each campaign target population. This is a real example of the imagination and transferable nature of the Rare Pride methodology.
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