Rare Pride Indonesia’s first ever Social Marketing Workshop was conducted on July 9-10, 2008 in Bogor, Indonesia. Rare’s team in Bogor write about the workshop and how they’re inspiring conservation in Indonesia.
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A participant ponders what methood he will take to improve conservation efforts during the workshop.
“Building Conservation Constituents: The Use of Social Marketing to Achieve Conservation Goals,” was attended by 46 enthusiastic participants. The participants were drawn from government agencies, area NGOs who were either perspective partners or leaders for future Pride campaigns. Some partner organizations included Yayasan Orangutan Indonesia (Indonesian Orangutan Foundation), Sumatran Orangutan Society - Orangutan Information Center (SOS-OIC), WWF Malaysia, Yayasan Pekat, Yayasan Titian, Natural Recources Conservation Center North Sumatera, Ujung Kulon National Park, WCS Marine Indonesia, FFI Aceh, and Yayasan Seka.
Rare staff introduced the participants to its goals for conservation impact through social marketing, speaking about previous projects and building local constituents by using a social marketing approach.
Agus Wiyono, a Pride alumni, presented on his experience to workshop participants giving additional perspective.
The workshop enabled participants to immerse themselves in what a Pride campaign would be like. From project planning, to the campaigns “theory of change” the participants were shown the theory behind Pride and the tools to implement lasting conservation.
The participants went home with new ideas in their minds. Despite the tight schedule, no participants showed less enthusiasm then when the day started. The participants claimed that they really look forward to working with Rare and making some significant changes in conservation!
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