Say hello to our new Pride campaign mascot, Baby Tiger. Baby Tiger is standing next to campaign manager Angkana Makvilai.

I’m not sure how kids will resist this mascot. One of the best Pride campaign mascots ever.

Wildlife Conservation Society’s Rare Pride campaign will help increase the tiger population in the Huai Kha Khaeng Wildlife Sanctuary by persuading community members to avoid purchasing wild meat and to report wild animal poaching in order to protect the tigers’ food supply.

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