Through a Pride campaign, Rare uses innovative and creative social marketing tools to inspire communities to take action for the environment. Pride campaigns are locally run and use everything from mascots, billboards, and pop songs to bumper stickers, posters, and … Continue reading
“This site is trying to increase tiger [populations] by 50 percent by 2015 and reduce the illegal hunting pressure on prey by approximately the same percentage.” If the above embedded video is not displaying properly, click here to view it. … Continue reading
Megan Hill, Rare’s Senior Director, Cohort Learning Networks, spent a week in Colombia with barrier removal consultant, Robert Yaguache, visiting four different Rare Pride campaign sites in four different regions of Colombia. Robert is from Ecuador and is an expert … Continue reading
Uranbayar was rescued by a Mongolian fishing club. A Mongolian fishing club saves a lost boy in the wilderness Great story and photos inside about how a Mongolian fishing club saved a boy who was lost in the wilderness for … Continue reading
To work, Pride campaign mascots must tap into local emotions and identity. Campaign manager Zhuoma Sina explains the thinking behind her Pride campaign mascot: “The snub-nosed monkey, like China’s precious giant panda, is known throughout our country. They are believed … Continue reading
“It’s important that we not assume our conservation program is having a good effect, but that we actually monitor it against hard data.” WWF Mongolia’s Rare Pride campaign will protect the taimen fish in the Onon River by working with … Continue reading
Blue Venture’s Rare Pride campaign on the Andavadoaka Coast in Madagascar will ensure the health of the world’s third largest coral reef by working with local fishers and communities to protect juvenile fish species by eliminating the use of beach … Continue reading
Some 180 to 200 rhinos may be killed by the end of the year in South Africa “Poaching of the endangered African rhino is on the rise, driven by increased demand for horns from Asia and the Middle East for … Continue reading
This post was written by Paula Brook. She is a journalist who divides her time between Vancouver, B.C. and Loreto, B.C.S. A recent Pride celebration brought over 300 local residents out to Loreto Bay National Park. For more than 200 … Continue reading
This photo of a tiger comes courtesy of Flickr user catlovers. Officials seek ways to double the number of tigers in the world, at an international forum in Bali, Indonesia There are just 3,200 tigers left. The lowest number ever. … Continue reading