To work, Pride campaign mascots must tap into local emotions and identity. Campaign manager Zhuoma Sina explains the thinking behind her Pride campaign mascot:
“The snub-nosed monkey, like China’s precious giant panda, is known throughout our country. They are believed to bring people happiness, safety and give the mountains endless good fortune. We gave the mascot a human name because the snub-nosed monkey has facial features and expressions that are startlingly like people, right down to their red lips. The name “Lulu” is significant because in local Tibetan culture, the family’s youngest child, often nicknamed Lulu, is the most pampered – in hopes that he or she grows up strong, healthy and successful. Because we want to treat the reserve with the same kind of care, the name seemed perfect.”
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