“One crawfish can produce 2 million eggs. So, let’s not eat them before they do. ‘Cause if we do, there won’t be any crawfish in the future for me and you. Oh yes, size matters.”

A video snapshot of the campaign for sustainable fisheries management on Abaco Island, Bahamas. The campaign song “Size Matters” is performed by Geno D. Rare Conservation Fellow and Education Officer for Friends of the Environment, d’Shan Maycock, ran a social marketing campaign across the island to protect local lobster population, motivating local fishers to support and observe regulations of size limits and closed seasons in order to reduce illegal juvenile lobster fishing.