Innovative agreements to protect watersheds

A forester by training, Marco Bustamante always wanted a career in conservation. He now works for the local water utility ETAPA in Cuenca, Ecuador. Partnering with Rare to launch his Pride campaign refocused Marco’s efforts from technical data to social marketing. “The most important thing is interacting with people,” says Marco. “That is the fundamental element that Rare has taught me in order to achieve a change in behavior.”