Online donations translate into real money for conservation

For the fourth year in a row, Rare is the recipient of a substantial funding award from Disney Club Penguin through its “Coins For Change” program. This year, Club Penguin, thanks to the passion and support of its online community, is donating $150,000 to be used for conservation projects in China and Latin America.

Club Penguin is an online, virtual world for kids, where, in the form of a colorful penguin avatar, children can join the interactive community, engage in fun activities, chat and play games with friends. Children earn virtual coins for participating in activities and playing games, which they use to buy fun items for their penguins.

Every holiday season, Club Penguin gives its players the opportunity to rally together and make an impact in the real world by playing games in the online world. The players can donate their virtual coins to different real-world causes. These donations in the game serve as a real world vote, so kids help decide how a $1 million cash donation will be split among three causes that provide medical help, build safe places to live and protect the Earth.

• More than 13.7 billion virtual coins were donated this year, 1.2 billion more coins than the 2010 record number!

Watch this video from Club Penguin to see the full results:

Rare is proud to be among the organizations that benefit from the generosity of this program and the members of Club Penguin’s global-player community!