avatar

About Brett Jenks

Brett Jenks is the President and CEO of Rare. Brett oversees Rare’s global effort to equip people in the world’s most biologically diverse areas with the tools and motivation they need to protect their natural resources.

A Year of Rare Impact! CEO Brett Jenks’s 2012 Retrospective

kids_jumping_with_whale

This has been a year of great impact for Rare. When I became CEO 12 years ago, there were a handful of employees and about $20,000 in the bank. In June, we hired our hundredth staff member, and we closed out a 2012 budget of over $15 million. But to me it is not about getting bigger. It is about getting better.
Continue reading

Op-ed by Rare in the New York Times: How to Catch Fish and Save Fisheries

The journal Science recently published the first comprehensive analysis of more than 10,000 fisheries — roughly 80 percent of our global fish catch. The conclusion: fish populations worldwide are swiftly declining. This global analysis paints a stark new picture of a global ocean fished to exhaustion in an increasingly hungry world.

So, why are we hopeful? It’s because the analysis of global fisheries has a silver lining. We have not reached a point of no return. We have time. Solutions exist. Continue reading

A Rare Approach to Conservation

Rare CEO Brett Jenks

Rare CEO Brett Jenks gave an entertaining presentation at the 2011 WWF Fuller Symposium, outlining how Rare uses social marketing and community engagement to change behaviors that threaten habitats and livelihoods around the world. Continue reading

Can Rare get on board with Mission Blue?

This post was written by Brett Jenks, CEO of Rare. Terrestrial conservation has made incredible advances in the past few decades. More than 10 percent of land is now under some form of protection. The marine world, however, has a long … Continue reading

Protecting the Red Knot and its habitat in Argentina

This blog post is written by Rare’s CEO Brett Jenks. In early March 2010, Rare hosted a trip with our partner Manomet to San Antonio Oeste, Argentina.  There are three campaign sites in Argentina, each of which is focused on … Continue reading

Rare celebrates the launch of first thematic cohort at board meeting

[photopress:2010_01_30_09_12_09_049.jpg,full,pp_image] It was a big week for Rare in Latin America. On Thursday Jan. 28, in Puerta Vallarta, Mexico, Rare opened its board meeting by celebrating the launch of its first thematic cohort,  12 Pride conservation campaigns implemented simultaneously across … Continue reading

Giving a helping hand to the Yongzhi village in China

Great news! During our inspiring trip to Yunnan Province, China late last year, several of us decided to chip in and help finance the reconstruction of the Tibetan Cultural Center in Yongzhi village. Thanks to Rare trustee Ruth Yeoh, Kenneth … Continue reading