A few weeks ago sustainability was dubbed one of the “jargoniest jargon” words of 2010 by Ad Age magazine. Our friends at Triple Pundit did a great job of breaking down the whos, whys and whats of sustainability in the … Continue reading
It has been six months since the height of public outrage about the Deep Horizon catastrophe and ensuing oil spill. Periodically, news bubbles up about potential lawsuits against BP and partners, but for the most part, the media has moved … Continue reading
Image by ZoofytheJinx Last November, The Nature Conservancy (TNC) put together an effort on the fly to encourage environmentally friendly holiday gifts (see Green Christmas post). Dubbed Green Gift Monday, the grassroots effort sought to create a guerilla consumer movement … Continue reading
Holiday presents — consumerism at its best — represent the great opportunity for all retailers. Merchants and product manufacturers seek brisk sales to ensure a profit for the year, thus the naming convention of “Black Friday.” Yet, instead of embracing … Continue reading