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Rare Makes Global Impacts Through Local Actions

Thursday, September 4th, 2008

Global Warming. Climate Change. Greenhouse Gasses. These are phrases which have seeped into our everyday language. But, what are the effects? Who does is it concern globally? And what are ways to help those at the local level? Rare Pride Program Manager Hari Kushardanto of Indonesia just got back from a training in Bali focusing on climate change. He examines these questions in his recent blog.

In human history I believe this is the first time ever that environmental issues have gathered immense attention from across the globe. This is a time when conservation topics are discussed by everybody from taxi drivers to politicians. And, although it sounds different depending on what language it’s spoken in, global warming is the one phrase that everyone understands.

Global warming may be a hot topic in daily conversation today, and the complexity of the issue has raisin to a greater extent then when the issue first was brought up at the 1992 Earth Summit. Rapid forest degradation in the tropics is believed to contribute a significant amount of CO2 emissions. The impoverished in developing countries, whose livelihoods include agriculture or fisheries, will be the first groups that will suffer due to global climate change and the rise of the sea’s surface temperature. Yet, economic growth was used as development jargon until now. Developed countries are showing greater commitment to developing countries and help lessen greenhouse gasses.

Unfortunately, although greenhouse gas is a phrase which has made it into everyday language all over the world, not everybody knows what greenhouse gasses are and why negative effect occurs. Not everybody understands that peat swamp, or tropical moist forests, contribute to greenhouse gas emission three to four times more than other types of forests. Not everybody realizes that there are two mechanisms, one government regulated and the other a grassroots effort, which have been formed as an incentive for developing countries to reduce CO2 emissions without compromising the right of those in poverty to a sustainable habitat.

Many initiatives for climate change mitigation projects have been developed by scientific communities as well as by governments and the business sector. Yet again, there is little concrete guidance on how to develop an acceptable and sound project. Rare realizes that to change behavior of local people living in or adjacent to rich biodiversity, education alone will not suffice. Rare believes that removing obstacles that hinder climate change will help change behavior. With this, a climate mitigation project can offer local people an incentive for preserving their forest area which can be an important habitat for many imperiled species.


All participants of Rare’s training on Climate Change in Bali on August 26, 2008

Rare works with a variety of partners and at an array of sites around the globe and many of these sites focus on deforestation issues, helping to mitigate global warming. Rare’s Vice president of Asia and the Pacific, Nigel Sizer, has initiated a series of talks and discussions with people and organizations working on climate change issues and plans to introduce a climate change-community-biodiversity project to Rare’s partners. For our partners, and also for Rare’s staff around the world, global warming is an issue well known and to understand their stance and how climate change effects various community through in global, is crucial.

To bring local perspectives together, on August 26 in Bali, Indonesia at green resort surrounded by organic paddy fields, 20 participants attended a training on climate change and forest issues. Some of these participants lead Rare Pride conservation campaigns; others included Rare partners, and Rare staff. I think all participants received the training positively.

Following the training, a separate talk on the Coral Triangle Initiative was given to Rare filed staff in Asia who attended the training. Dewa Gede R Wiadnya, Director for Training, TNC Indonesia gave the talk. It has been a new experience for some to hear about over-fishing and destructive fishing practices, the global initiative to protect the significant coral reef and marine ecosystems on earth, and TNC’s role in this process.  Through working with our partners, and campaign leaders this training was a means to strengthen local conservation actions that is a true catalyst to global impact.          
       

Social Marketing Workshop in Indonesia

Monday, August 11th, 2008

Rare Pride Indonesia’s first ever Social Marketing Workshop was conducted on July 9-10, 2008 in Bogor, Indonesia. Rare’s team in Bogor write about the workshop and how they’re inspiring conservation in Indonesia.


A participant ponders what methood he will take to improve conservation efforts during the workshop.

“Building Conservation Constituents: The Use of Social Marketing to Achieve Conservation Goals,” was attended by 46 enthusiastic participants. The participants were drawn from government agencies, area NGOs who were either perspective partners or leaders for future Pride campaigns. Some partner organizations included Yayasan Orangutan Indonesia (Indonesian Orangutan Foundation), Sumatran Orangutan Society -  Orangutan Information Center (SOS-OIC), WWF Malaysia, Yayasan Pekat, Yayasan Titian, Natural Recources Conservation Center North Sumatera, Ujung Kulon National Park, WCS Marine Indonesia, FFI Aceh, and Yayasan Seka.
 
Rare staff introduced the participants to its goals for conservation impact through social marketing, speaking about previous projects and building local constituents by using a social marketing approach.

Agus Wiyono, a Pride alumni, presented on his experience to workshop participants giving additional perspective. 

The workshop enabled participants to immerse themselves in what a Pride campaign would be like. From project planning, to the campaigns “theory of change” the participants were shown the theory behind Pride and the tools to implement lasting conservation. 

The participants went home with new ideas in their minds. Despite the tight schedule, no participants showed less enthusiasm then when the day started. The participants claimed that they really look forward to working with Rare and making some significant changes in conservation!

Songs That Create Big Change

Tuesday, February 19th, 2008

Rare Course Manager, Hari Kushardanto, got a chance to visit Rare Pride Campaign Manager Agus Wiyono in East Java Indonesia, and see the band Suket Teki perform.

Camat,  a young man from Dayurejo Village, never thought he’d be recognized because of a conservation song. This long haired young man was simply motivated by a challenge from Rare Pride Campaign Manager Agus Wiyono of the Kaliandra Sejati Foundation, who asked him to make a conservation song about protecting the Grand Forest Park from forest fires, something that often happens in the area. In the beginning, Agus was in doubt that this young man and his band could make a song because they’re not professional musicians. They make their daily living as farmers, grass harvesting workers, or in other agricultural jobs. Playing music was only a hobby for them.


Camat, the song’s composer from the band Suket Teki [Photo by: Hari Kushardanto/Rare]

But, by the end, they made three songs. Not only that, Camat and his band, Suket Teki, recorded a CD with support from Yayasan Kaliandra. Agus and the Kaliandra Sejati Foundation then distributed the CDs to groups of farmers in two target villages: Desa Dayurejo and Desa Jatiarjo.

Suket Teki and their song are now famous in the community. Many people ask them to perform live at weddings or music events. They were also asked by Pasuruan Forest Service (Dinas Kehutanan Pasuruan) to sing their song at a national reforestation week event, where many government officials attended. The band had also performed at an event where the Head of Pasuruan District of East Java Province attended. The Head of The Pasuruan District, impressed by their performance, spontaneously rewarded them for their accomplishment. For the community of Dayurejo and Jatiarjo, they are surely celebrities now.


Camat and his band Suket Teki, with Agus Wiyono (Yayasan Kaliandra) and Hari Kushardanto (Rare) [Photo by: Hari Kushardanto/Rare]

Nevertheless, besides those achievements the most important thing is that their songs have made a change. From radio play to live events, their conservation song is heard by thousands of people in Indonesia. The song sends an important message about saving the Great Forest Park. Their song has contributed to a significant decrease of fires in the area, compared with the number of forest fires in 2006. Camat and the rest of the Suket Teki band are now conservation activists. They comprehend and practice what they sing in their song by partaking in conservation activities, and always reminding the people in the villages about the dangerous consequences of forest fires.

>>Hear all three Suket Teki songs here!

The Maven from Bromo-Tengger-Semeru NP

Sunday, February 10th, 2008

This post is written by Hari Kushardanto, a Pride Course Manager based out of Rare’s Bogor, Indonesia office.

Malcolm Gladwell in his international bestseller “Tipping Point” writes about mavens, a group of people who are socially motivated to talk to other people; convince other people about one specific topic or product as if they are the expert and ignite social epidemics. The question is how to find these people and what these people look like.

When we meet Sukan, a young guy from Gading Kembar village, a village that is situated adjacent to Bromo-Tengger-Semeru NP where most of the people here depend on firewood as an energy source, we will not think that he meets all criteria of a maven. He used to be the head of local youth group here and has the charisma to be a leader. He does not have lots of cattle nor land, but he is very smart and always thinks way beyond what other men at his age think. One important feature is that, as Gladwell says, he knows something that other people do not.


Sukan, the “maven” from Gading Kembar village

Collecting firewood is the main obvious threat to forest area in the park. The growth of the population here coupled with a lack of alternative energy sources and weak law enforcement have forced local people here to further infringe on the park and cut trees for firewood. As the forest gets destroyed the water also gets scarce, especially during the dry season.

Magi, the Pride Campaign Manager has identified this. He also sees that the strategy to reduce the threat is by increasing knowledge of local people here about the importance of the forest for maintaining hydrological systems, and by introducing alternative energy sources. Many farmers here have cattle so he thinks that creating a biogas system is one answer. The second option is through introducing energy-efficient stoves for those who do not have cattle. Of course the ultimate objective is to have interconnected biogas systems that electrify every house here. So people will no longer use firewood and therefore the forest remains natural.


Magi, the Pride Campaign Manager, with one local firewood collector

The challenge that Magi faced in the beginning was to find the right people who can help him convince other people about the importance to take action now and who want to adopt more sustainable energy sources. He did not have to wait long until he met with Sukan. For several consecutive nights, Magi spoke with him about forest conservation, the impact of forest degradation to local people in the village, ways to shift from using firewood and of course his Pride Campaign. Magi then invited him to his first stakeholder workshop, asked him to help Magi with his group discussions and survey.

Over time, Sukan’s understanding about forest conservation grew. He also helps Magi talk to other people in the village with confidence that what he is talking about is not only for the sake of the environment but also their current and future generations. In one community meeting, where everybody was blaming weak law enforcement and lack of government support as the cause of ignorance, Sukan eloquently said that this is not the time to seek who is to blame. He further said: “we will live in this village forever so we need to take care of our forest and the environment well … we need to hand-in-hand find the solution for our own problem otherwise we will suffer first”.