Latinos Extremos Rare Pride cohort celebrates 2 years of conservation
Friday, August 27th, 2010On July 20th, 11 campaign managers graduated from our Guadalajara VII Rare Pride cohort. Campaign managers spent two years with rigorous academic study in social marketing and communication, while also working in their local communities to tackle tough conservation challenges. They received a master’s degree in communications at the end of their two-year program.
Oswaldo Contreras, our Latin America Pride program manager, was at the event and wrote about it:
“We are very good at doing research, and we have done this for years, but something we are not so good at is to inspire people,” said Charles Duncan, our donor partner organization from Manomet. “This is something Rare helped us do, and our Campaign Managers in Argentina showed us that no matter what obstacles they had in their way, they did and continue to do a great job of inspiring people to do conservation.”
Eleven campaign managers from the Latinos Extremos cohort (self named due to having CMs that came from Mexico and Argentina – the two extremes of Latin America) presented the results of their Pride campaigns developed under four themes: natural protected Areas, fisheries Management, solid Waste Management, and forest Fire prevention.
This event took place at ITESO, Jesuit University of Guadalajara, where students and professors from the university showed up, as well as some park directors from our LAPs, other protected areas, donor organizations such as Conanp and Manomet members, media and experts from universities and other strategic organizations as Fondo Mexicano.
Campaign managers had a chance to present their results and defend their projects against poignant questions from expert panels in each theme. Adrian Mendes, COO of NPAs from Conanp said with emotion in his voice to one of the set of CMs, “It is very nice to see future executive directors from NPAs in action, I can see a nice future for the management of our sites in CONANP.”
Each set of thematic campaigns did some mini Pride activities with the audience and delivered some Pride materials to them, showed videos, songs, and even the Ameca Jaguar mascot showed up to dance traditional Mexican songs from a Pride campaign. The audience also could see all Pride materials from these campaigns at an exhibition area outside the auditorium.
Marco Sanchez, Vice President on Communications from Conanp said, “We are eager to find a way to have these campaigns last for more than two years, and we would like to look pursue this with Rare.”
Finally, all 11 CMs received their completion certificates and traditional Rare parrot pin for a Pride Campaign. You can just imagine how excited these conservation warriors were to finalize the Pride process after two hard years of joy, challenges, and effort. All of them were proud of their work and ready to continue their path as conservationists.
At the end of the day, everyone got together and joined with Mariachis and Tequila to have a great party, not for a good bye, but for a see you soon. All Latinos Extremos, our first 2.0 cohort with a master’s degree, are on the way to do better on the Rare Network.
Some more photos from the event:






















