Rare mascots can be like the Energizer Bunny and just keep on going and going. Below is a picture of Mana, the mascot from a 1994 Pride campaign in Western Samoa. Toni Tipama’a, the campaign manager, chose the endangered manumea … Continue reading
Rare Pride campaign manager Tisna Nando, working with partner Fauna and Flora International in the Aceh province of Indonesia, is featured in a special issue of Time Asia devoted to the environment. Under the headline, “Rising to the Challenge,” Time … Continue reading
Rare has formed a partnership with the prestigious UN Equator Prize, which recognizes outstanding local efforts to reduce poverty through the conservation and sustainable use of biodiversity. Rare has agreed to offer next year’s winner a free Pride campaign; we … Continue reading