The World Water Day parade and event in Nueva Cajamarca launched Rina Gamarra’s Pride Campaign and introduced the community to the campaign’s slogan, mascot, and messages. Photographer Jason Houston documented the campaign activities in Nueva Cajamarca and a visit to the upland ecosystem the campaign is trying to protect. Continue reading
In 2008, Rare partnered with Manomet Center for Conservation Sciences and multiple local partners in Argentinian Patagonia to help protect the wintering habitat of these incredible long-distance aviators. Through Rare’s signature Pride campaign, Rare Conservation Fellow Germán Montero deployed marketing tactics, including stickers, theater productions and a red knot mascot, to give the community a positive message about the shorebirds. Continue reading
After two years of planning and an intensive effort to recruit the best and brightest Rare Conservation Fellows in Micronesia, I am thrilled to report that we have launched the program and the 11 chosen fellows are exceeding our highest expectations. Rare’s program, in collaboration with the Micronesia Conservation Trust, aims to mobilize community support and leadership to reduce key man-made threats to these island ecosystems while also preserving Micronesia’s unique culture and honor a way of life that has depended on the ocean’s wealth for millennia. Continue reading
My trip took me all across the United States to tell my story: Washington, Philadelphia, New York, Chicago, Palo Alto, San Francisco and El Paso. I felt so touched by what people said to me. They showed a huge appreciation for what I have done so far. I wish I could bring all of my team from Kaimana to meet everyone. They also deserve this appreciation. Continue reading
Balbar and his colleagues at World Wildlife Fund inspired people all over Mongolia, Asia and the world to fight for the taimen. Continue reading
Rare Conservation Fellow Duan Honglian’s Pride campaign in Gaoligong, China set out to help this mountainside community use energy-efficient stoves and electric cookers in order to reduce wood harvesting for fuel. Continue reading
Over the past two years, 12 Rare Conservation Fellows ran marketing campaigns promoting sustainable fishing throughout the Philippines. The campaigns’ most powerful marketing tools were the charismatic sea creature mascots and community members who brought them to life. Continue reading
Rare Conservation Fellow Renante “Tian” Cempron, a former youth leader and the tenth child of a fisherman, has spent the last two years promoting sustainable fishing in Hambongan, Philippines. Continue reading
Rare Conservation Fellow Lluvia Macklis Duran wants to help the community think critically about the future they want, and empower them as decision makers. Continue reading
This summer, Rare launched four new programs in Indonesia, the Philippines, Micronesia and Latin America to train 50 conservation leaders about social marketing, behavior change and inspiring pride in natural resources. Continue reading