Written by Carmen Noriega, Communications Coordinator for CI-Peru. CI’s conservation activities in Peru have really been taking off lately. Last week we announced the verification of our first forest carbon offset project in the Alto Mayo Protected Forest. Today, CI-Peru’s Carmen … Continue reading
The World Water Day parade and event in Nueva Cajamarca launched Rina Gamarra’s Pride Campaign and introduced the community to the campaign’s slogan, mascot, and messages. Photographer Jason Houston documented the campaign activities in Nueva Cajamarca and a visit to the upland ecosystem the campaign is trying to protect. Continue reading
In 2010, Xudong joined forces with Rare to connect with the community and build local pride to create an ethos for caring for their home and the species that rely on it. Continue reading
In 2008, Rare partnered with Manomet Center for Conservation Sciences and multiple local partners in Argentinian Patagonia to help protect the wintering habitat of these incredible long-distance aviators. Through Rare’s signature Pride campaign, Rare Conservation Fellow Germán Montero deployed marketing tactics, including stickers, theater productions and a red knot mascot, to give the community a positive message about the shorebirds. Continue reading
Balbar and his colleagues at World Wildlife Fund inspired people all over Mongolia, Asia and the world to fight for the taimen. Continue reading
Rare Conservation Fellow Duan Honglian’s Pride campaign in Gaoligong, China set out to help this mountainside community use energy-efficient stoves and electric cookers in order to reduce wood harvesting for fuel. Continue reading
As Rare’s programs evolve and deepen in complexity, they will always retain the foundation upon which they were built: pride of place. The power of pride supports upland farmers signing reciprocal water agreements or fisher’s adopting TURF-reserves (territorial user rights in fisheries). Pride also motivates the wider communities to create an enabling and supportive environment for resource–user behavior change, just as Olympic spectators encourage athletes to unimaginable success. Continue reading
Over the past two years, 12 Rare Conservation Fellows ran marketing campaigns promoting sustainable fishing throughout the Philippines. The campaigns’ most powerful marketing tools were the charismatic sea creature mascots and community members who brought them to life. Continue reading
Rare Conservation Fellow Lluvia Macklis Duran wants to help the community think critically about the future they want, and empower them as decision makers. Continue reading
This summer, Rare launched four new programs in Indonesia, the Philippines, Micronesia and Latin America to train 50 conservation leaders about social marketing, behavior change and inspiring pride in natural resources. Continue reading