For the fourth year in a row, Rare is the recipient of a substantial funding award from Disney Club Penguin through its “Coins For Change” program. This year, Club Penguin, thanks to the passion and support of its online community, is donating $150,000 to be used for conservation projects in China and Latin America. Continue reading
WE ARE EXCITED TO ANNOUNCE that for the fourth straight year, Disney has selected Rare to benefit from its Club Penguin Coins for Change program. This year, Disney is giving away $1 million that will be divided among a select few organizations based on public voting. Continue reading
Social marketing takes the powerful arsenal of commercial marketing tools—like posters, radio spots and stickers—and applies them to social good. For Rare that is conservation. Continue reading
Over the past two years, 12 Rare Conservation Fellows ran marketing campaigns promoting sustainable fishing throughout the Philippines. The campaigns’ most powerful marketing tools were the charismatic sea creature mascots and community members who brought them to life. Continue reading
This summer, Rare launched four new programs in Indonesia, the Philippines, Micronesia and Latin America to train 50 conservation leaders about social marketing, behavior change and inspiring pride in natural resources. Continue reading
In 2012, Rare and it’s partners successfully completed 11 wateshed protection programs in the Andes. Rare is now repeating what worked in 13 new sites including expansion into Mexico. Continue reading
The popular Green Living program dives into Rare’s work in the Philippines getting Filipino youth involved in local conservation efforts. Continue reading
“The most important thing is interacting with people,” says Marco. “That is the fundamental element that Rare has taught me in order to achieve a change in behavior.” Continue reading
Twenty years ago, 108 world leaders met in Rio de Janeiro, Brazil for the United Nations Conference on Environment and Development, also known as the Earth Summit. Only the nerdiest attendees even knew of the Internet. Everyone carried a schedule printed on—gasp —paper. Progress: at the Rio+20 Earth Summit last month, only electronic conference agendas were offered, a gesture in support of the green or blue, if you like fish and fishers (and we do), economy. Continue reading
Multiple threats face the habitat and food sources of the crested ibis ranging from sand mining and agriculture to overfishing. Central to all these threats are people. Central to the solution: people. Continue reading