Rare and Club Penguin: Help Rare get Coins for Change at Disney Club Penguin!

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WE ARE EXCITED TO ANNOUNCE that for the fourth straight year, Disney has selected Rare to benefit from its Club Penguin Coins for Change program. This year, Disney is giving away $1 million that will be divided among a select few organizations based on public voting. Continue reading

A Year of Rare Impact! CEO Brett Jenks’s 2012 Retrospective

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This has been a year of great impact for Rare. When I became CEO 12 years ago, there were a handful of employees and about $20,000 in the bank. In June, we hired our hundredth staff member, and we closed out a 2012 budget of over $15 million. But to me it is not about getting bigger. It is about getting better.
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Buzz on Bright Spots: Convention on Biological Diversity Gets Social in Hyderabad

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A Rare team of eight, including a giant leopard grouper mascot, joined 8,000 delegates in Hyderabad, India, in mid-October. The 11th Conference of the Parties (COP) of the Convention on Biological Diversity (CBD) met to strategize on how to meet 20 internationally agreed-upon biodiversity targets and improve countries’ implementation and funding of biodiversity protection in their national development plans. Continue reading

Video: Rare Conservation Fellow Duan Honglian – Gaoligong, China

Rare Conservation Fellow Duan Honglian

Rare Conservation Fellow Duan Honglian’s Pride campaign in Gaoligong, China set out to help this mountainside community use energy-efficient stoves and electric cookers in order to reduce wood harvesting for fuel. Continue reading

Video: Turning the Tide for Coastal Fisheries

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Though overfishing has severely depleted coastal fisheries, it’s not to late to reverse the decline. Continue reading

Op-ed by Rare in the New York Times: How to Catch Fish and Save Fisheries

The journal Science recently published the first comprehensive analysis of more than 10,000 fisheries — roughly 80 percent of our global fish catch. The conclusion: fish populations worldwide are swiftly declining. This global analysis paints a stark new picture of a global ocean fished to exhaustion in an increasingly hungry world.

So, why are we hopeful? It’s because the analysis of global fisheries has a silver lining. We have not reached a point of no return. We have time. Solutions exist. Continue reading

Rare & Environmental Defense Fund: Joining Forces for Fishers

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Listen to a recent podcast with Martha Piper, Rare’s senior vice president of strategy and growth and Amanda Leland, vice president of oceans at Environmental Defense Fund (EDF). They discuss a promising solution called Fish Forever. Fish Forever is a global initiative to restore near-shore fisheries in the developing tropics. Continue reading

Pay Attention To Perception: Marketing for Social Good

Social marketing takes the powerful arsenal of commercial marketing tools—like posters, radio spots and stickers—and applies them to social good. For Rare that is conservation. Continue reading

A Dark Cloud with a Silver Lining: Dr. Steve Gaines on the World’s Unassessed Fisheries

Commercial fishing in Bah’a de Kino, Mexico

A new study in the journal Science evaluates the status of unassessed global fisheries. While the results suggest that most fish stocks suffer dramatic declines, if people act now to put in place proven solutions, there is hope for the … Continue reading