Multiple threats face the habitat and food sources of the crested ibis ranging from sand mining and agriculture to overfishing. Central to all these threats are people. Central to the solution: people. Continue reading
Team Rare spread out to meet a host of fascinating and accomplished delegates. The energy was frenetic and productive, so many terrific conversations and so little time…It was an inspiring affair emphasizing how local people make sustainable development happen on their own. Continue reading
The nonprofit Yayorin, run by Rare alumni Eddy Santoso, has developed an alternative to deforestation. Santoso and his colleagues educate and train rural communities in agroforestry while promoting the intrinsic value of a pristine forest. In 2008, Rare partnered with Yayorin and Santoso to run a marketing campaign to inspire pride in the natural wonders around Lamandau. Continue reading
Five years ago, many of Loreto Bay’s fishing cooperatives operated illegally, overfished their waters and fought among themselves. Something significant has changed. From 2008 to 2010, Rare partnered with Loreto Bay National Park to run a marketing campaign. Continue reading
Over the past year, Baoyu employed Rare’s signature social marketing tools inspiring communities to take pride in the finless porpoise and stop behaviors that contribute to its demise. Continue reading
Two years ago, Sulistyaningrum and nine other conservationists in Indonesia and Timor-Leste partnered with Rare to learn social marketing tools and systems to lead change in their communities. In early May, the ten fellows celebrated the completion of Rare’s two-year training and implementation program. All ten Pride campaigns built a sense of ownership around fishery management. Though each fellow confronted different hurdles and achieved a range of successes, they all managed to inspire fishing-dependent villages to take pride in their marine resources. Continue reading
The plan is to leverage Rare’s expertise with Pride campaigns for sustainable management of small-scale fishing by combining Pride campaigns with no-fishing reserves, and with establishment of property rights for local fishers over their local fishing grounds. Continue reading
Every year Rare trains local conservation leaders around the world in methods to inspire change at the local level and shift behaviors that are destructive to the environment. These Rare Conservation Fellows manage campaigns that use traditional marketing techniques to build pride around natural resources and essentially sell conservation. Continue reading
Rare’s Paul Butler, senior vice president of global programs, was recently interviewed by the Cincinnati National Public Radio (NPR) affiliate. Paul talks about Rare’s work in Indonesia, the Philippines, China and Mexico and about protecting the environment by inspiring community pride. Continue reading
During the annual Raymillacta festival in Peru thousands of people from dozens of surrounding villages come to the city of Chachapoyas in their native dress. Rare Conservation Fellow Maritza Tovar stole the show with a lively interpretation of the importance of riverbank habitat.Tovar’s campaign aims to reduce deforestation and forest fires in the Tilancancha watershed. Continue reading