This summer, Rare launched four new programs in Indonesia, the Philippines, Micronesia and Latin America to train 50 conservation leaders about social marketing, behavior change and inspiring pride in natural resources. Continue reading
“The most important thing is interacting with people,” says Marco. “That is the fundamental element that Rare has taught me in order to achieve a change in behavior.” Continue reading
Rare’s Paul Butler, senior vice president of global programs, was recently interviewed by the Cincinnati National Public Radio (NPR) affiliate. Paul talks about Rare’s work in Indonesia, the Philippines, China and Mexico and about protecting the environment by inspiring community pride. Continue reading
Rare CEO Brett Jenks gave an entertaining presentation at the 2011 WWF Fuller Symposium, outlining how Rare uses social marketing and community engagement to change behaviors that threaten habitats and livelihoods around the world. Continue reading
A few years ago lobster fishers in Bermuda put holes in their traps to let unwanted fish escape. No one tested them to prove that these escape gaps worked. When Ayana Elizabeth Johnson was selecting her dissertation topic, her advisor … Continue reading
How the science of behavior change can help with sustainability “It’s a delusion we can change peoples’ behaviours. Instead, people change their own behaviours. Our role is to create an enabling environment and provide opportunities for people to become inspired … Continue reading
“Brothers, if you catch taimen, let us release it!” Conservation can’t happen on the ground level without getting local stakeholders involved. Rare Pride campaign manager Gankhuyag “Gaana” Balbar solicited the help of a local fishing club to help him create … Continue reading
In his new book, SWITCH, New York Times bestselling author Dan Heath shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world, … Continue reading
This blog post was written by Paul Butler. Mr. Butler led Rare’s first Pride campaign in the late 1970′s to save the endangered St. Lucian parrot and continues his conservation leadership today as Rare’s Senior Vice President, Global Programs. This … Continue reading