Living: A community pledge for conservation in Loreto Bay, Mexico

Five years ago, many of Loreto Bay’s fishing cooperatives operated illegally, overfished their waters and fought among themselves. Something significant has changed. From 2008 to 2010, Rare partnered with Loreto Bay National Park to run a marketing campaign. Continue reading

Ask. Don’t Tell.

Two years ago, Sulistyaningrum and nine other conservationists in Indonesia and Timor-Leste partnered with Rare to learn social marketing tools and systems to lead change in their communities. In early May, the ten fellows celebrated the completion of Rare’s two-year training and implementation program. All ten Pride campaigns built a sense of ownership around fishery management. Though each fellow confronted different hurdles and achieved a range of successes, they all managed to inspire fishing-dependent villages to take pride in their marine resources. Continue reading