Over the past two years, 12 Rare Conservation Fellows ran marketing campaigns promoting sustainable fishing throughout the Philippines. The campaigns’ most powerful marketing tools were the charismatic sea creature mascots and community members who brought them to life. Continue reading
What are those magical ingredients that make a mascot likable, beautiful and happy? What are the factors to consider when producing a mascot to ensure it is comfortable to wear? Every Rare Pride campaign has a mascot that helps spread the … Continue reading
To work, Pride campaign mascots must tap into local emotions and identity. Campaign manager Zhuoma Sina explains the thinking behind her Pride campaign mascot: “The snub-nosed monkey, like China’s precious giant panda, is known throughout our country. They are believed … Continue reading
Note: This content originated on our online community inspiring conservation, RarePlanet. This post was written by D’Shan Maycock of Friends of the Environment. She is the Rare Pride campaign manager for the Abaco Island campaign to protect the spiny lobster population … Continue reading
Children in San Juan, Nicaragua love the Great Currassow mascot. Our campaign protected rainforest biodiversity in the Indio Maíz Biological Reserve by inspiring local communities to conserve forest resources in order to reduce deforestation. Photos courtesy of Jason Houston, www.jasonhouston.com.
Say hello to our new Pride campaign mascot, Baby Tiger. Baby Tiger is standing next to campaign manager Angkana Makvilai. I’m not sure how kids will resist this mascot. One of the best Pride campaign mascots ever. Wildlife Conservation Society’s … Continue reading