As Rare’s programs evolve and deepen in complexity, they will always retain the foundation upon which they were built: pride of place. The power of pride supports upland farmers signing reciprocal water agreements or fisher’s adopting TURF-reserves (territorial user rights in fisheries). Pride also motivates the wider communities to create an enabling and supportive environment for resource–user behavior change, just as Olympic spectators encourage athletes to unimaginable success. Continue reading →