Q&A with Wu Xudong: Dogs Don’t Lie
In 2010, Xudong joined forces with Rare to connect with the community and build local pride to create an ethos for caring for their home and the species that rely on it. Continue reading
In 2010, Xudong joined forces with Rare to connect with the community and build local pride to create an ethos for caring for their home and the species that rely on it. Continue reading

My trip took me all across the United States to tell my story: Washington, Philadelphia, New York, Chicago, Palo Alto, San Francisco and El Paso. I felt so touched by what people said to me. They showed a huge appreciation for what I have done so far. I wish I could bring all of my team from Kaimana to meet everyone. They also deserve this appreciation. Continue reading

Balbar and his colleagues at World Wildlife Fund inspired people all over Mongolia, Asia and the world to fight for the taimen. Continue reading

Rare Conservation Fellow Duan Honglian’s Pride campaign in Gaoligong, China set out to help this mountainside community use energy-efficient stoves and electric cookers in order to reduce wood harvesting for fuel. Continue reading

Over the past two years, 12 Rare Conservation Fellows ran marketing campaigns promoting sustainable fishing throughout the Philippines. The campaigns’ most powerful marketing tools were the charismatic sea creature mascots and community members who brought them to life. Continue reading

Rare Conservation Fellow Renante “Tian” Cempron, a former youth leader and the tenth child of a fisherman, has spent the last two years promoting sustainable fishing in Hambongan, Philippines. Continue reading

Rare Conservation Fellow Lluvia Macklis Duran wants to help the community think critically about the future they want, and empower them as decision makers. Continue reading
The nonprofit Yayorin, run by Rare alumni Eddy Santoso, has developed an alternative to deforestation. Santoso and his colleagues educate and train rural communities in agroforestry while promoting the intrinsic value of a pristine forest. In 2008, Rare partnered with Yayorin and Santoso to run a marketing campaign to inspire pride in the natural wonders around Lamandau. Continue reading

Over the past year, Baoyu employed Rare’s signature social marketing tools inspiring communities to take pride in the finless porpoise and stop behaviors that contribute to its demise. Continue reading

One of the biggest challenges facing sustainable fishing in the Philippines is the prevalence of dynamite fishing, where fishers create an improvised bomb out of a rum or Coke bottle and ammonium sulfate. Continue reading