Wida’s Road Trip: A Series of Firsts Across the United States

Wida Sulistyaningrum poses in front of “The Bean” in Chicago.

My trip took me all across the United States to tell my story: Washington, Philadelphia, New York, Chicago, Palo Alto, San Francisco and El Paso. I felt so touched by what people said to me. They showed a huge appreciation for what I have done so far. I wish I could bring all of my team from Kaimana to meet everyone. They also deserve this appreciation. Continue reading

River Wolf Recognized: Scientists Declare Mongolian Taimen a Vulnerable Species

Rare Conservation Fellow Gankhuyag “Gaana” Balbar shows off his catch for the camera.

Balbar and his colleagues at World Wildlife Fund inspired people all over Mongolia, Asia and the world to fight for the taimen. Continue reading

Video: Rare Conservation Fellow Duan Honglian – Gaoligong, China

Rare Conservation Fellow Duan Honglian

Rare Conservation Fellow Duan Honglian’s Pride campaign in Gaoligong, China set out to help this mountainside community use energy-efficient stoves and electric cookers in order to reduce wood harvesting for fuel. Continue reading

Behind the Mascot: Larger Than Life Marine Mentors

Loblob, the surfing lobster, delights his fans.

Over the past two years, 12 Rare Conservation Fellows ran marketing campaigns promoting sustainable fishing throughout the Philippines. The campaigns’ most powerful marketing tools were the charismatic sea creature mascots and community members who brought them to life. Continue reading

Q&A with Renante ‘Tian’ Cempron: The Time to Act is Now

tian

Rare Conservation Fellow Renante “Tian” Cempron, a former youth leader and the tenth child of a fisherman, has spent the last two years promoting sustainable fishing in Hambongan, Philippines. Continue reading

Be Prepared: Resort Project Near Cabo Pulmo Marine Reserve Canceled

La Ribera meets Lolo the blue crab mascot for the first time.

Rare Conservation Fellow Lluvia Macklis Duran wants to help the community think critically about the future they want, and empower them as decision makers. Continue reading

Q&A with Eddy Santoso: Planting Pride in Borneo

The nonprofit Yayorin, run by Rare alumni Eddy Santoso, has developed an alternative to deforestation. Santoso and his colleagues educate and train rural communities in agroforestry while promoting the intrinsic value of a pristine forest. In 2008, Rare partnered with Yayorin and Santoso to run a marketing campaign to inspire pride in the natural wonders around Lamandau. Continue reading

No Way, Dodo: The finless porpoise gets a boost from Pride

finlessporpoisebillboard

Over the past year, Baoyu employed Rare’s signature social marketing tools inspiring communities to take pride in the finless porpoise and stop behaviors that contribute to its demise. Continue reading

From Dynamite Fishing to Sustainable Fishing

Rare fellow Vincent Duenas educates the community about MPAs. © Suzannah Evans

One of the biggest challenges facing sustainable fishing in the Philippines is the prevalence of dynamite fishing, where fishers create an improvised bomb out of a rum or Coke bottle and ammonium sulfate. Continue reading