Proliferating Pride: Replicating Success through Alumni Mentors

In 2008, Rare partnered with Manomet Center for Conservation Sciences and multiple local partners in Argentinian Patagonia to help protect the wintering habitat of these incredible long-distance aviators. Through Rare’s signature Pride campaign, Rare Conservation Fellow Germán Montero deployed marketing tactics, including stickers, theater productions and a red knot mascot, to give the community a positive message about the shorebirds. Continue reading

Rare & Environmental Defense Fund: Joining Forces for Fishers

Chocolate Clam

Listen to a recent podcast with Martha Piper, Rare’s senior vice president of strategy and growth and Amanda Leland, vice president of oceans at Environmental Defense Fund (EDF). They discuss a promising solution called Fish Forever. Fish Forever is a global initiative to restore near-shore fisheries in the developing tropics. Continue reading

Behind the Mascot: Larger Than Life Marine Mentors

Loblob, the surfing lobster, delights his fans.

Over the past two years, 12 Rare Conservation Fellows ran marketing campaigns promoting sustainable fishing throughout the Philippines. The campaigns’ most powerful marketing tools were the charismatic sea creature mascots and community members who brought them to life. Continue reading

Video: Reciprocal Water Agreements and Rare

Rare's Water Agreement Specialist Robert Yaguache

In 2012, Rare and it’s partners successfully completed 11 wateshed protection programs in the Andes. Rare is now repeating what worked in 13 new sites including expansion into Mexico. Continue reading

Video: Water, Cattle & Puppet Shows in Ecuador

Screen shot 2012-07-17 at 10.05.50 AM

“The most important thing is interacting with people,” says Marco. “That is the fundamental element that Rare has taught me in order to achieve a change in behavior.” Continue reading

How it Should Be: People and Nature

Daniel with mascot

Multiple threats face the habitat and food sources of the crested ibis ranging from sand mining and agriculture to overfishing. Central to all these threats are people. Central to the solution: people. Continue reading

Q&A with Eddy Santoso: Planting Pride in Borneo

The nonprofit Yayorin, run by Rare alumni Eddy Santoso, has developed an alternative to deforestation. Santoso and his colleagues educate and train rural communities in agroforestry while promoting the intrinsic value of a pristine forest. In 2008, Rare partnered with Yayorin and Santoso to run a marketing campaign to inspire pride in the natural wonders around Lamandau. Continue reading

Mp3: An Interview with Rare’s Paul Butler

Paul Butler with campaign mascot Rabita the Rabbitfish

Rare’s Paul Butler, senior vice president of global programs, was recently interviewed by the Cincinnati National Public Radio (NPR) affiliate. Paul talks about Rare’s work in Indonesia, the Philippines, China and Mexico and about protecting the environment by inspiring community pride. Continue reading

A Rare Approach to Conservation

Rare CEO Brett Jenks

Rare CEO Brett Jenks gave an entertaining presentation at the 2011 WWF Fuller Symposium, outlining how Rare uses social marketing and community engagement to change behaviors that threaten habitats and livelihoods around the world. Continue reading

2011 Solution Search Winners! First-ever Global Solution Search Winners Announced

escape_gaps_2_2 (1)

On Jan. 6, 2012, Rare, in partnership with National Geographic, announced the grand-prize winner and runners-up of “Solution Search: Turning the Tide for Coastal Fisheries.” Continue reading