Pay Attention To Perception: Marketing for Social Good
Social marketing takes the powerful arsenal of commercial marketing tools—like posters, radio spots and stickers—and applies them to social good. For Rare that is conservation. Continue reading
Tag Archives: social marketing
Behind the Mascot: Larger Than Life Marine Mentors
Over the past two years, 12 Rare Conservation Fellows ran marketing campaigns promoting sustainable fishing throughout the Philippines. The campaigns’ most powerful marketing tools were the charismatic sea creature mascots and community members who brought them to life. Continue reading
First Impressions: 50 Fellows Start a Rare Journey
This summer, Rare launched four new programs in Indonesia, the Philippines, Micronesia and Latin America to train 50 conservation leaders about social marketing, behavior change and inspiring pride in natural resources. Continue reading
How it Should Be: People and Nature
Multiple threats face the habitat and food sources of the crested ibis ranging from sand mining and agriculture to overfishing. Central to all these threats are people. Central to the solution: people. Continue reading
No Way, Dodo: The finless porpoise gets a boost from Pride
Over the past year, Baoyu employed Rare’s signature social marketing tools inspiring communities to take pride in the finless porpoise and stop behaviors that contribute to its demise. Continue reading
Video: Behavior Change for Conservation
Every year Rare trains local conservation leaders around the world in methods to inspire change at the local level and shift behaviors that are destructive to the environment. These Rare Conservation Fellows manage campaigns that use traditional marketing techniques to build pride around natural resources and essentially sell conservation. Continue reading
Mp3: An Interview with Rare’s Paul Butler
Rare’s Paul Butler, senior vice president of global programs, was recently interviewed by the Cincinnati National Public Radio (NPR) affiliate. Paul talks about Rare’s work in Indonesia, the Philippines, China and Mexico and about protecting the environment by inspiring community pride. Continue reading
A Rare Approach to Conservation
Rare CEO Brett Jenks gave an entertaining presentation at the 2011 WWF Fuller Symposium, outlining how Rare uses social marketing and community engagement to change behaviors that threaten habitats and livelihoods around the world. Continue reading
Remembering Melania Dirain: A courageous and caring conservation hero
Rare alumna Melania Dirain was shot and killed in her office in the Philippines. She leaves a legacy of integrity and courage. Continue reading
Video: Social Marketing for Watershed Protection in Colombia
Rare Conservation Fellow Heidy Valle is protecting Andean cloud forest, safeguarding her community’s water supply and saving the endangered yellow-eared parrot. Continue reading