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Marketing Conservation

Some of the world’s brightest minds and biggest investments go toward selling products like soda, toilet paper, and video games. So why not environmental conservation? The future of our global environment will ultimately depend on people’s attitudes and behaviors, but tools for creating social change are in short supply in many of the most threatened areas on Earth. Rare and its 200+ partners in 40 countries are changing that.  Find out how.

 >>Bring a Rare Pride campaign to your community.  APPLY NOW.


July 16th, 2008
Eight Graduate Rare Pride Program in Latin America

“If you don’t love it — you won’t take care of it,” expressed Yazmin Yesenia Benitez Partida, while reflecting on the goal behind her recently completed Pride campaign. Yazmin, working with Mexico’s National Commission on...

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Other News
July 16th, 2008
Pride Success: Eight Stories from the Field

April 23rd, 2008
La Ruta Moskitia Announced as Winner of Tourism for Tomorrow Award

April 14th, 2008
Rare China Officially Launches with University Partnership

April 14th, 2008
Recruiting Workshop Held in Kunming, China

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Where we Work
Explore locally run programs in over 40 countries inspiring millions of people on four continents
Adventures in Conservation
6.13.08 Ebe, a Pride campaign manager in Indonesia, is starting up her Pride campaign. Read about these begining stages and her Pride song which is under way.
Explore a Pride Campaign in Panama
See a Rare Pride social marketing campaign in action!
Browse video clips, audio samples, and photos of Rare’s “social marketing” approach to conservation. Click on the icons below.
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