Our Programs

Photo 1: The Sumantran tiger, the animal Pride Campaign Manager Shaummil Hadi is trying to protect. Photo 2: Gildas Andriamalala works with local fishermen in Madagascar to strengthen sustainable practices.
Red Knots get some rest after the 9,300 mile commute.
Liz Assef, a Pride campaign manager in San Antonio Bay, Argentina.


May 14th, 2009
TIME Magazine Article Points to Need for Rare Approach

In his recent cover story for TIME magazine, Bryan Walsh takes the reader to Madagascar, known as a global conservation hot spot — a term for a region that is very biodiverse and particularly threatened. 

He presents the price of extinction, both tangible in the direct relation between healthy habitats and healthy people and also in a less tangible and infinitely more complex dimension in that once these species are lost, they are gone forever, and we are only beginning to understand the role each has in the health of the planet.  

The article lays strong support for efforts to protect biodiversity around the world in a way that considers the way people relate to the natural world. With over 150 Pride conservation campaigns around the world, we have highlighted three that are working with local communities to be part of a solution. 

Saving Tigers in Indonesia

As depicted in a half vanishing photo on the cover of TIME, only 600 Sumatran tigers are left in the wild.  The decline of such a distinctive species is a something that Shaummil Hadi, a Rare Pride campaign manager working with Fauna and Flora International in Sumatra, Indonesia, knows very well.

Shaummil works in a national protected area that provides shelter for the Sumatran tiger, orangutan, and elephant. Once draped with thick jungle leaves, the forest has suffered from logging and wood harvesting which threaten the area as a natural habitat for the tiger.

To protect the park, and also ensure economic stability for the residents of the area, Shaummill is working with local farmers to introduce community-based forest management and agro-forestry systems. All a part of his Rare Pride campaign, farmers will receive training and technical assistance as they adopt these new techniques. In addition, Shaummil is mobilizing the community to take action as they find out their forest is the only home for many critically endangered Sumatran animal species.

Promoting Sustainable Fishing in Madagascar

While threatened tigers are of top concern in Sumantra, there is an equal array of threatened species an entire ocean away. Over 350 tropical fish and coral flood the floor of the Indian Ocean that surrounds Madagascar. Unfortunately, these species are threatened by poison fishing, fine netting, shark fishing, and turtle nest raids.

To protect this rich habitat, Rare has partnered with the local affiliate of UK-based non-profit Blue Ventures and launched a Pride campaign for conservation. Led by Gildas Andriamalala the campaign is working with the community to spread awareness about the dangers of destructive fishing practices. As he moves forward he will provide resources and tools for the community, and bring in experts to teach sustainable fishing practices.

Even though his campaign is just starting, he is already engaging local residents on the economic and environmental benefits of using more sustainable fishing practices.

Advocating for Endangered Bird Species

Liz Assef of San Antonio Bay, Argentina is also working to save a protected species – one that makes a 9,300 mile commute twice a year. The endangered Red Knot, a small bird that spends summers in Chesapeake Bay and winters in Patagonia, is facing a serious decline. Human disturbance is the major threat in the San Antonio region. Off-road vehicles on the beach and pollution from tourists and residents alike threaten the habitat.

Liz is working with Rare to spread the word about the Red Knot and its importance to the area, and also has a strategy to work with local leaders to regulate zones for Off-road vehicles. To help protect Red Knots throughout Argentina, Rare and our partner Manomet are running two additional campaigns in Argentina located in and around the communities of Rio Gallegos Estuary and the Costa Atlantica Reserve.

Whether it’s saving forests and tigers in Indonesia, sea-life in Madagascar, or the Red Knot in Argentina; these three campaigns are indicative of the work Rare is currently inspiring around the world.  And as the TIME magazine article indicates – what we are saving is very rare indeed.

Learn more about 150 Pride campaigns around the world.

What is a Pride campaign?

Click here to link to the TIME magazine article and more about species on the brink of extinction.





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July 5th, 2010
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June 28th, 2010
Brett Jenks Talks Turtle on Mother Earth News Radio

June 28th, 2010
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June 28th, 2010
Rare Pride campaigns featured on National Geographic Action Atlas

May 24th, 2010
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May 21st, 2010
Rare celebrates World Turtle Day

May 19th, 2010
Pride in Mongolia: campaign launches along the Onon River

May 18th, 2010
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May 11th, 2010
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May 5th, 2010
Best selling authors highlight Rare in new book

March 3rd, 2010
Rare’s Program for Sustainable Fishing gaining attention in Philippines

March 1st, 2010
With Launch of First Thematic Cohort in South America, Rare Evolves Approach to Species and Habitat Conservation

February 24th, 2010
Rare celebrates the launch of its first thematic cohort in South America!

February 22nd, 2010
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February 19th, 2010
Siberian Tiger festival demonstrates the power of local conservation

January 15th, 2010
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January 15th, 2010
Successful campaign completed! Brooke Nevitt focuses on Northern Mariana Islands

January 15th, 2010
Rare growing team to support local conservation

January 15th, 2010
Help Decide How Much of a $1M Donation Goes to Rare: Waddle Over to Club Penguin December 11-21

January 13th, 2010
Rare leadership contributes to TIME magazine article on deforestation and climate change

January 11th, 2010
Offering economic alternatives to protect coral reefs in Indonesia’s largest marine park

December 8th, 2009
Can cap and trade help local communities improve livelihoods AND protect tropical rainforests?

December 4th, 2009
Bear Grylls Message to Rare Campaign Managers

December 3rd, 2009
Falling in love with the people of the forest

November 18th, 2009
The B.E. Journal of Economic Analysis & Policy publishes article written by Rare staff member, Keith Alger

October 6th, 2009
Rare staff combatting climate change by reducing own carbon footprint

September 21st, 2009
How will local forest people make or break the success of global climate change efforts?

September 15th, 2009
Club Penguin gives generous gift to support Pride campaigns in Asia and South America

September 14th, 2009
Human/Nature in Art Collaboration on Exhibit in Berkeley

August 12th, 2009
Pride Campaign manager from Madagascar makes conservation headlines in Fiji

August 6th, 2009
Latin American Pride Campaign Alumni Reunite in Mexico!

July 31st, 2009
Rare Case Studies Highlight Conservation Impact

July 10th, 2009
Outdoor Adventurer Bear Grylls Endorses Rare

July 9th, 2009
Clean Skies TV interviews Rare CEO Brett Jenks on upcoming climate talks

June 12th, 2009
PBS’s Foreign Exchange Interviews Rare VP Nigel Sizer on the Importance of Local Communities to Global Conservation.

June 11th, 2009
Chronicle of Philanthropy Reports on Rare's 'Unprecedented Fundraising Challenge Opportunity'

June 10th, 2009
Rare's Global Master's Program Featured in the News!

June 8th, 2009
More Rare news!

June 3rd, 2009
The Wilson Challenge

May 29th, 2009
Field Blog: Protecting Tigers and People in Northern China

May 28th, 2009
Conservation on a Human Scale

May 15th, 2009
Returning to Guam: Turning Theory into Change

May 14th, 2009
TIME Magazine Article Points to Need for Rare Approach

May 12th, 2009
Rare Alumnus Featured in Jakarta Post

May 6th, 2009
Rare Partners Persevere Despite Swine Flu

April 27th, 2009
Rare is Looking for a Director of our Pride Program in Latin America!

April 13th, 2009
Travel with Rare!

March 27th, 2009
Saving Orangutans in Indonesia!

March 20th, 2009
Rare Celebrates Training Collaboration with Georgetown University

March 18th, 2009
Rare and UTEP Launch Groundbreaking Master's in Communication Program

March 16th, 2009
Pride Alumnus Wins Conservation Scholarship

January 27th, 2009
Nine Conservation Campaigns Launch in Winter 09

January 14th, 2009
Orion Magazine Covers the "Human/Nature" Project

January 5th, 2009
Lizard Lyrics: A Song to Save A Species

October 17th, 2008
Rare Launches 29 Conservation Campaigns Around the World

October 13th, 2008
Rare on IUCN radio

October 13th, 2008
Are You Here from ConEx?

October 6th, 2008
Are You Here from IUCN?

September 17th, 2008
Stanford Social Innovation Review Profiles Rare’s Approach to Social Change

August 26th, 2008
Human/Nature Exhibit Featured on NPR

August 25th, 2008
Inter Press News highlights Rare Approach to Inspiring Conservation

August 22nd, 2008
Rare Co-sponsors Exhibit on “Human/Nature”

August 21st, 2008
Fishers Apply More Sustainable Practices in Mexico

August 1st, 2008
Pride Partners Attain Professional Success

July 16th, 2008
Eight Graduate Rare Pride Program in Latin America

July 16th, 2008
Pride Success: Eight Stories from the Field

April 23rd, 2008
La Ruta Moskitia Announced as Winner of Tourism for Tomorrow Award

April 14th, 2008
Rare China Officially Launches with University Partnership

April 14th, 2008
Recruiting Workshop Held in Kunming, China

April 2nd, 2008
Rare Leads Social Marketing Workshop in Tanzania

March 10th, 2008
Rare Alumni Fund Application

December 17th, 2007
Rare Selected for Fast Company 2008 Social Capitalist Award

November 26th, 2007
2007 Virgin Holidays Responsible Tourism Award announces La Ruta Moskitia as winner

November 20th, 2007
The Nature Conservancy Magazine Features a Rare Pride Campaign

October 29th, 2007
China signs with RARE to help train a new generation of local environmental leaders

October 12th, 2007
Rare Prepares to Bring Pride to Malaysia

August 21st, 2007
Pride Campaign Manager Morne Farmer inspires new conservation zone in Namaqualand, South Africa

June 29th, 2007
Photojournalist visits Pride site in Janos, Mexico

June 19th, 2007
Collaborative Conservation

April 17th, 2007
Turtle Talk

March 23rd, 2007
Observance of World Water Day

March 14th, 2007
CTSK Named a Finalist for 2006 Equator Prize

January 26th, 2007
Rare Trains 51 New Nature Guides in Honduras

January 18th, 2007
Rare congratulates partners in Laos and Papua New Guinea on new conservation areas

December 12th, 2006
Rare Gives $10K Grants to 7 Local Conservationists in Honor of E.O. Wilson

December 1st, 2006
Use "Foolanthropy" to Make Your Donation to Rare!

November 21st, 2006
Rare Among Nation's Top "Social Capitalists" for Third Consecutive Year

October 26th, 2006
Tom Brokaw and E.O. Wilson Inspire Guests at the 2006 Rare Affair

September 19th, 2006
Join Tom Brokaw and E.O. Wilson at the 2006 Rare Affair

September 18th, 2006
Rare Enterprise in Honduras Wins Condé Nast Traveler Award

August 7th, 2006
Rare Launches New Conservation-Training Program in Indonesia

August 7th, 2006
Honduran Entrepreneurs Master the Business of Conservation

June 29th, 2006
Commitment to Tikal Pays Off

February 4th, 2006
Keeping Fast Company!

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