Rare Pride Rare Enterprises Fisheries Fellows
Maria Ignacia Galeano during her Rare Pride campaign in Nicaragua.
Our Programs

Rare has built a suite of tools and programs design to support local conservationists managing outreach efforts around the world.  By investing in leaders at the local level, Rare can ultimatey have a far greater impact on communities living in areas of high biodiversity than would be possible on our own.

Rare trains activists from all parts of the world at three central locations -- the University of Guadalajara, the University of Kent, and the Bogor Institute in Indonesia (with a fourth program soon to launch in China). Graduates of Rare's diploma program go on to run full scale outreach campaigns in their communities -- offering people meaningful reasons to protect their natural surroundings, reduce waste,  minimize deforestation, practice more sustainable agriculture, and take pride in their heritage. 

Motivating people to embrace conservation means addressing a whole host of underlying social, economic and political factors that lead to environmental threats. Rare tackles these factors using both social marketing and business development tools. Below are our two main programs.


Rare Pride
Rare Pride
Rare Pride campaigns are locally run and use everything from mascots, billboards, and pop songs to bumper stickers, posters and puppet shows to rally whole communities around the cause of environmental protection.
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Rare Enterprises
Rare Enterprises
Rare Enterprises works with rural communities to develop alternatives to unsustainable fishing, farming, logging, and other threatening activities. Alternatives can include ecotourism or other solutions that link economic success to conservation.
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Success Stories
Success Stories
Read about some of the exciting achievements of several conservationists using Rare’s social marketing methodologies in the field.
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