Mark DiMassimo

Mark DiMassimo

Trustee

Mark is the CEO and Chief Creative Officer of DiMassimo Goldstein (DIGO), which he originally founded as DiMassimo Brand Advertising in 1996 in Manhattan. The independent agency has become a successful and innovative strategic multi-channel marketing company, helping clients “build brands in a customer accountable world.” Mark’s personal mantra is, “Keep using your powers for good.” He believes that the power to influence people through media comes with a responsibility to limit harm and to actively promote good. DIGO makes belief in the company’s mission a key criteria in selecting clients. The agency also does extensive pro bono work, including over a decade with both the Advisory Board and the Creative Review Committee of the Partnership for a Drug-Free America, The Ad Council, The American Red Cross and the National Mental Health Association. Mark is also a founder of Tappening (tappening.com), a successful social marketing campaign with a mission to promote tap water and reduce the enormous waste and environmental impact of bottled water in single use plastic bottles. Tappening’s signature reusable water bottles were named by Good Morning America as “Hot Products of 2008.” He was featured in the best-selling book “Leadership Secrets of the Most Successful CEOs,” is a familiar face on CNBC, CNN, Bloomberg and FoxNews Channel, and is often quoted in the press and blogosphere. Mark lives in Rye, NY, is the happy husband of Jill and the devoted father of three remarkable boys.