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Marketing Conservation

Some of the world’s brightest minds and biggest investments go toward selling products like soda, toilet paper, and video games. So why not environmental conservation? The future of our global environment will ultimately depend on people’s attitudes and behaviors, but tools for creating social change are in short supply in many of the most threatened areas on Earth. Rare and its 200+ partners in 40 countries are changing that.  Find out how.

 >>Bring a Rare Pride campaign to your community.  APPLY NOW.

April 14th, 2008
Rare China Officially Launches with University Partnership

Rare China recently signed a Memorandum of Understanding (MOU) with Southwest Forestry University (SWFU) in Kunming, Yunnan, China. Rare and SWFU will now work together to establish Rare’s fourth global training center, and train conservationi...

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Other News
April 23rd, 2008
La Ruta Moskitia Announced as Winner of Tourism for Tomorrow Award

April 14th, 2008
Recruiting Workshop Held in Kunming, China

April 2nd, 2008
Rare Leads Social Marketing Workshop in Tanzania

March 10th, 2008
Rare Alumni Fund Application

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Where we Work
Explore locally run programs in over 40 countries inspiring millions of people on four continents
Adventures in Conservation
4.29.08 Get perspective on social marketing and its relevance to conservation from Gladman Chibememe, a prospective Pride campaign manager and recent attendee of Rare’s social marketing workshop in Tanzania.
Explore a Pride Campaign in Panama
See a Rare Pride social marketing campaign in action!
Browse video clips, audio samples, and photos of Rare’s “social marketing” approach to conservation. Click on the icons below.
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